All Aboard The Hype Train

I’ve been thinking a lot lately about how the UK, and by extension, Europe’s beer market and brewery behaviour differs to that of the USA.   You may (or may not) know that lots of American craft breweries are built upon the ‘direct to consumer’ model – whereby they sell most of their beer straight from the brewery itself to the customer via cans, bottles and draft pours. In contrast, the UK (and much of Europe …